{"id":177464,"date":"2026-02-15T06:15:01","date_gmt":"2026-02-15T04:15:01","guid":{"rendered":"https:\/\/www.goodthingsguy.com\/?p=177464"},"modified":"2026-03-01T07:41:12","modified_gmt":"2026-03-01T05:41:12","slug":"skubu-is-changing-how-south-africans-buy-everyday-essentials","status":"publish","type":"post","link":"https:\/\/www.goodthingsguy.com\/business\/skubu-is-changing-how-south-africans-buy-everyday-essentials\/","title":{"rendered":"SKUBU is Changing How South Africans Buy Everyday Essentials"},"content":{"rendered":"<h2>When a local idea meets real need, it does not take long for people to rally behind it. That is exactly what happened when SKUBU, a refill store built for low-income consumers, landed on millions of screens across the country.<\/h2>\n<p>&nbsp;<\/p>\n<p><em>Johannesburg, South Africa (15 February 2026)<\/em> &#8211; Something special is happening in Diepsloot, and it has everything to do with dignity, affordability and smart thinking that puts people first. A short video, filmed on a phone and shared with genuine excitement, has turned a local idea into a national conversation and it is exactly the kind of good news South Africa needs right now.<\/p>\n<p>Keith Dodgen, known online as \u201cYung Earn\u201d, recently posted a video of himself visiting <a href=\"https:\/\/www.facebook.com\/profile.php?id=61583616374442\" target=\"_blank\" rel=\"noopener\">SKUBU<\/a>, the world\u2019s first fully automated refill store. In just two days, that video racked up 1.6 million views, prompting South Africans to flock to the comments section to celebrate a concept that feels both innovative and deeply practical.<\/p>\n<blockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https:\/\/www.tiktok.com\/@yungearn\/video\/7606008959870455048\" data-video-id=\"7606008959870455048\">\n<section><a title=\"@yungearn\" href=\"https:\/\/www.tiktok.com\/@yungearn?refer=embed\" target=\"_blank\" rel=\"noopener\">@yungearn<\/a> Only R100? Let\u2019s see what I can get at SKUBU \ud83d\ude05 SKUBU is the world\u2019s first fully automated refill store and it offer high demand staple foods at unmatched prices \ud83e\udd70 Try it for yourself \ud83d\ude01 <a title=\"food\" href=\"https:\/\/www.tiktok.com\/tag\/food?refer=embed\" target=\"_blank\" rel=\"noopener\">#food<\/a> <a title=\"groceryshopping\" href=\"https:\/\/www.tiktok.com\/tag\/groceryshopping?refer=embed\" target=\"_blank\" rel=\"noopener\">#groceryshopping<\/a> <a title=\"haul\" href=\"https:\/\/www.tiktok.com\/tag\/haul?refer=embed\" target=\"_blank\" rel=\"noopener\">#haul<\/a> <a title=\"skubu\" href=\"https:\/\/www.tiktok.com\/tag\/skubu?refer=embed\" target=\"_blank\" rel=\"noopener\">#skubu<\/a> <a title=\"tiktoksouthafrica\" href=\"https:\/\/www.tiktok.com\/tag\/tiktoksouthafrica?refer=embed\" target=\"_blank\" rel=\"noopener\">#tiktoksouthafrica<\/a> <a title=\"\u266c original sound - YungEarn \u2764\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7606008991704959762?refer=embed\" target=\"_blank\" rel=\"noopener\">\u266c original sound &#8211; YungEarn \u2764<\/a><\/section>\n<\/blockquote>\n<p><script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>Launched by <a href=\"https:\/\/za.linkedin.com\/in\/ebendejongh\" target=\"_blank\" rel=\"noopener\">Ebenzer de Jongh<\/a>\u00a0just nine months ago, <a href=\"https:\/\/www.facebook.com\/profile.php?id=61583616374442\" target=\"_blank\" rel=\"noopener\">SKUBU<\/a> was designed specifically for low-income consumers. That intention shows in every detail. The store offers everyday staples at prices that feel almost unbelievable when compared to traditional retail. One kilogram of maize meal sells for R9, compared to around R20 elsewhere, which is a 55% saving on one of the most-consumed food items in the country. By removing packaging costs and allowing customers to buy exactly what they need, SKUBU makes access to essentials more affordable while reducing waste. Prices are fixed per litre or kilogram, whether you are buying a little or a lot, which gives shoppers control over their budgets without compromising dignity.<\/p>\n<p>Thanks to Keith\u2019s video, SKUBU is now firmly on the map, with South Africans praising the idea and dreaming big about what it could become.<\/p>\n<blockquote><p><span style=\"color: #ff0000;\">\u201cI love Skubu \u2764\ufe0fthey must open stores nationwide\u201d<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u201cIn today\u2019s economy, shout out to Skubu for selling essentials to the community at such low prices. Not only is this economically efficient, but it also helps avoid waste, as you only shop for the amount you need. Also, jobs are being created at that. Talk about inclusivity!!!&#8221;<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u201cThey could make university students&#8217; lives easy if they had shops near the university coz food is expensive.\u201d<\/span><\/p>\n<p><span style=\"color: #ff0000;\">\u201cThis is ticking so many right boxes: affordability, access, and environmental protection! Well done to the minds behind it\ud83d\ude4c\ud83c\udffe\ud83d\ude4c\ud83c\udffe\u201d<\/span><\/p><\/blockquote>\n<p>The concept is brilliant but his idea is not new. Three years ago, <a href=\"https:\/\/mileskubheka.com\/\" target=\"_blank\" rel=\"noopener\">Miles Khubeka<\/a>, entrepreneur, keynote speaker and author, launched <a href=\"https:\/\/www.facebook.com\/Gcwalisa?_rdc=1&amp;_rdr\" target=\"_blank\" rel=\"noopener\">Gcwalisa<\/a>, a containerised retail outlet built around a refill-and-weigh-and-pay model. Long before algorithms picked it up, Gcwalisa was already serving communities by allowing customers to buy basic nutritional food items and household products using the money they had on hand. From Weet-Bix to soup, eggs, and maize meal, the model respects real budgets and real lives.<\/p>\n<figure id=\"attachment_177465\" aria-describedby=\"caption-attachment-177465\" style=\"width: 1440px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-177465\" src=\"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/476733276-17994546641759906-5186239738602558999-n.jpg\" alt=\"SKUBU is Changing How South Africans Buy Everyday Essentials\" width=\"1440\" height=\"961\" srcset=\"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/476733276-17994546641759906-5186239738602558999-n.jpg 1440w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/476733276-17994546641759906-5186239738602558999-n-300x200.jpg 300w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/476733276-17994546641759906-5186239738602558999-n-1024x683.jpg 1024w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/476733276-17994546641759906-5186239738602558999-n-768x513.jpg 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-177465\" class=\"wp-caption-text\">Photo Credit: Gcwalisa Facebook Page<\/figcaption><\/figure>\n<p>Both <a href=\"https:\/\/www.facebook.com\/profile.php?id=61583616374442\" target=\"_blank\" rel=\"noopener\">SKUBU<\/a> and <a href=\"https:\/\/www.facebook.com\/Gcwalisa?_rdc=1&amp;_rdr\" target=\"_blank\" rel=\"noopener\">Gcwalisa<\/a> are doing something powerful for the Kasi economy. They are meeting people where they are, respecting tight budgets and changing the relationship many South Africans have with essential goods. The key difference is that SKUBU is fully automated, using technology to scale the refill model in a new way. Gcwalisa, on the other hand, focuses on human-led, community-rooted solutions that are just as impactful.<\/p>\n<p>Together, they show what is possible when innovation is driven by empathy.<\/p>\n<p>SKUBU founder, Ebenzer, has been open about how overwhelming the response has been. After Keith\u2019s video went viral, he <a href=\"https:\/\/www.tiktok.com\/@ebenezer.de.jongh\/video\/7606704880333376784?is_from_webapp=1&amp;sender_device=pc\" target=\"_blank\" rel=\"noopener\">took to social media<\/a> to say that he had received hundreds of calls and thousands of emails. The interest became so intense that he had to remove his phone number from the website. It&#8217;s a &#8220;problem&#8221; most founders dream of and a clear sign that South Africans are hungry for solutions like this.<\/p>\n<p>Right now, SKUBU operates two stores in Diepsloot (at the Chuma and Bambanani Malls). But the vision is much bigger. The team plans to scale to more than 30 stores across Southern Africa within the next two years, bringing affordable access to essentials to many more communities.<\/p>\n<p>This is a South African win in every sense. Local challenges met with local solutions, backed by people who understand what really matters. When ideas like these grow, they remind us that the future is being built right here, by those who care deeply about access, fairness and dignity.<\/p>\n<figure id=\"attachment_177467\" aria-describedby=\"caption-attachment-177467\" style=\"width: 2048px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-177467\" src=\"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/499378045-1116591287176080-4397039316808050995-n.jpg\" alt=\"SKUBU is Changing How South Africans Buy Everyday Essentials\" width=\"2048\" height=\"1146\" srcset=\"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/499378045-1116591287176080-4397039316808050995-n.jpg 2048w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/499378045-1116591287176080-4397039316808050995-n-300x168.jpg 300w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/499378045-1116591287176080-4397039316808050995-n-1024x573.jpg 1024w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/499378045-1116591287176080-4397039316808050995-n-768x430.jpg 768w, https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/499378045-1116591287176080-4397039316808050995-n-1536x860.jpg 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><figcaption id=\"caption-attachment-177467\" class=\"wp-caption-text\">Photo Credit: Department of Science, Technology and Innovation South Africa<\/figcaption><\/figure>\n<hr \/>\n<h6><em>Sources: Yung Earn TikTok | SKUBU (via the VUKA group website) | Gcwalisa | Ebenzer de Jongh TikTok\u00a0<\/em><\/h6>\n<h6><em>Don\u2019t ever miss the Good Things. Download the Good Things Guy App now on\u00a0<a href=\"https:\/\/apps.apple.com\/us\/app\/good-things-guy-news\/id1485106885\" target=\"_blank\" rel=\"noopener noreferrer\">Apple<\/a>\u00a0or\u00a0<a href=\"https:\/\/play.google.com\/store\/apps\/details?id=com.goodthingsguy.app\" target=\"_blank\" rel=\"noopener noreferrer\">Google<\/a>.\u00a0<\/em><\/h6>\n<h6><em>Do you have something to add to this story? Please share it in the comments or follow GoodThingsGuy on\u00a0<a href=\"https:\/\/www.facebook.com\/goodthingsguy\" rel=\"noopener\">Facebook<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.twitter.com\/goodthingsguy\" rel=\"noopener\">Twitter<\/a>\u00a0to keep up to date with good news as it happens, or share your good news with us by\u00a0<a href=\"https:\/\/www.goodthingsguy.com\/submit-a-story\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicking here\u00a0<\/a>or click the link below to listen to the Good Things Guy Podcast with Brent Lindeque \u2013 South Africa\u2019s very own\u00a0<a href=\"https:\/\/www.goodthingsguy.com\/about-us\/\" target=\"_blank\" rel=\"noopener noreferrer\">Good Things Guy<\/a>. He\u2019s on a mission to change what the world pays attention to, and he truly believes there\u2019s good news around us. In the Good Things Guy podcast, you\u2019ll meet these everyday heroes and hear their incredible stories:<\/em><\/h6>\n<p><iframe loading=\"lazy\" src=\"https:\/\/iframe.iono.fm\/c\/6977?layout=modern\" width=\"100%\" height=\"535\" frameborder=\"0\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<h6><em>Or catch an episode of\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=IUr-ia_kLNI&amp;list=PLOgUodplcFhbV4t9BmQlIsYu5zsBXejUg\" target=\"_blank\" rel=\"noopener\">Good Things with Brent Lindeque<\/a>\u00a0or our\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=kBBHj0Lb4jk&amp;list=PLOgUodplcFhYH57yXl_JRhLb3t2Gu43ws\" target=\"_blank\" rel=\"noopener\">Weekly Top 5<\/a>\u00a0below. The videos here are always changing, updated with the latest episodes from these two shows. Both are part of Good Things TV, created to bring South Africans balance at a time when the news can feel overwhelmingly negative. Our goal is simple: to remind you that there are still so many good things happening in our country \u2013 and to leave you feeling a little more proudly South African.\u00a0<\/em><\/h6>\n<p><iframe loading=\"lazy\" title=\"Joey Evans\u2019 Story Will Change How You Think About &quot;What\u2019s Possible&quot;\" width=\"810\" height=\"456\" src=\"https:\/\/www.youtube.com\/embed\/HzM0mf12wX4?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a local idea meets real need, it does not take long for people to rally behind it. That is exactly what happened when SKUBU, a refill store built for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":177466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[226,344],"tags":[12071,1098,1763,12,10990,12080,12081,11,12072,4442,33,12070,12078,12077,12075,12069,12079,12073,6016,12076,12074,4643],"class_list":["post-177464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","category-editors-picks","tag-affordable-food","tag-community-upliftment","tag-diepsloot","tag-dont-miss","tag-economic-inclusion","tag-environmental-protection","tag-everyday-essentials","tag-featured","tag-food-access","tag-good-news-south-africa","tag-johannesburg","tag-kasi-economy","tag-local-entrepreneurs","tag-low-income-consumers","tag-refill-stores","tag-skubu","tag-smart-retail","tag-social-innovation","tag-south-african-startups","tag-sustainable-shopping","tag-township-business","tag-viral-south-african-stories"],"featured_image_urls":{"medium":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/skubu-300x195.jpg","large":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/skubu-1024x665.jpg","thumbnail":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/skubu-150x150.jpg","medium_large":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/skubu-768x499.jpg","1536x1536":"https:\/\/www.goodthingsguy.com\/wp-content\/uploads\/2026\/02\/skubu-1536x998.jpg"},"appp_media":null,"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SKUBU is Changing How South Africans Buy Everyday Essentials<\/title>\n<meta name=\"description\" content=\"When a local idea meets real need, it does not take long for people to rally behind it. 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