In hospitals across South Africa, there are patients lying in hospital beds whose recovery depends on something many of us can give in just 30 minutes, blood.
South Africa (29 March 2026) – This Easter, while many South Africans prepare to travel, rest, and spend time with loved ones, there is a different kind of call being made quietly in hospitals across the country, one that cannot be ignored.
It is the call of a mother watching her child fight for survival.
The call of a patient on an operating table.
The call of someone whose life quite literally depends on whether blood is available in that moment.
The South African National Blood Service (SANBS) is calling on the nation to ‘Answer the Call’ on Saturday, 28 March, with an urgent goal of collecting 6,000 units of blood in a single day to sustain hospitals over the Easter period.
Behind every blood donation is a real life waiting to be saved.
For Lezhanne Hartwell, blood donors became the lifeline that helped save her young daughter’s life. Her 18-month-old baby girl was diagnosed with stage 4 Neuroblastoma in October 2020 and required a blood transfusion shortly after.
“I would like to thank all blood donors because of your generosity; you have contributed to saving our little girl’s life,” says Hartwell.
Her daughter received a 200ml blood transfusion at Donald Gordon Hospital, and the experience profoundly changed Hartwell’s perspective on blood donation. Despite being afraid of needles, she has since committed to donating blood regularly after realising how vital it can be for families facing medical emergencies.
Each unit of blood donated can save up to three lives, yet public holidays often place pressure on blood stocks as fewer donors visit collection sites.
SANBS is therefore encouraging both regular donors and first-time donors to take time this Saturday to help ensure that hospitals have the blood they need throughout the Easter period.
Young donors like Sibongeleni Hlongwane, a 23-year-old from Pietermaritzburg, are already answering that call.
Hlongwane began donating blood at the age of 17 while still in school and continues to donate as a way of giving back to society.
“Donating blood is a meaningful way to help others,” he says.
“I encourage more young people to get involved and participate in community blood drives.”
The donation process takes about 30 minutes, but the impact can last a lifetime. To participate, South Africans are encouraged to visit their nearest SANBS donor centre or mobile clinic on 28 March.
“Easter is a time associated with giving and renewal. By donating blood, South Africans can give a gift that lasts far beyond the holiday, the gift of life,” says Monique Schreiner, Senior Manager: Donor Relations at SANBS.
To find your nearest donor centre, call 0800 11 90 31 or visit www.sanbs.org.za.
This Easter, while baskets may be filled with chocolate, SANBS reminds South Africans that there is another gift that can mean even more. Your donation can be someone’s lifeline.
Sources: South African National Blood Service
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